Process plant · Custom AIMTY — TX
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See the case: One standard for the whole portfolio

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Sheet 04 of 09 · Real estateUS

One standard for the whole portfolio

Twenty sites from different vendors, reviewed every month against the same standard.

The problem

More than twenty sites built by different vendors, with nobody reviewing them as a whole: the worst failed accessibility at 20 to 44 out of 100.

The solution

A monthly program: one audit standard, fixes by priority, a weekly review and a report per property.

10 daysto bring all 21 sites above 90 out of 100 in accessibility
01 · The impact
21 of 21sites above 90 in accessibility on Sep 11; the worst had started between 20 and 44
97.9average of the 14 sites we audited again in October
200+old URLs that now lead to the new page
02 · How does it work?
THENNo review
  1. 01Each site built by a different vendor
  2. 02Nobody reviews them as a whole
  3. 03Errors surface when someone complains
NOWMonthly program
  1. 01Audit against one standard
  2. 02Fixes by priority
  3. 03Weekly error review
  4. 04Monthly report per property
If a site slips below the standard
  1. Weekly error review and monthly accessibility audit
  2. If a site drops below 90, it is fixed that week
  3. It is logged in that month’s report
On Sep 21 one site scored 89 and was back at 97 the same day

On Oct 7 a new site from another vendor joined the program at 39 points; it ended the day at 90.

03 · Your team’s dashboard

The client doesn’t have to learn a new tool. Each property receives a monthly report under its own brand, and since October 21 the full portfolio appears inside the dashboards leadership already used.

Simplified screen. The counters are from one property; the rows are illustrative and show no names.

04 · How did it unfold?From the brief to all 21 sites above 90: 15 days
  1. Mar 2026We build our first new sites for the group
  2. Aug 27The client names 21 communities for the monthly program
  3. Sep 2–9All 21 sites audited against the same standard
  4. Sep 11All 21 above 90 in accessibility
  5. Oct 2Every old URL redirects; analytics fixed on 10 sites
  6. Oct 8–9Second audit: 14 sites averaging 97.9
  7. Oct 21SEO and accessibility inside the client’s dashboards
05 · How much did it improve?
06 · What it delivers
200+ old URLs redirectedDouble-counting analytics fixed on 10 sitesMonthly report per property
What’s nextLocal search and Spanish sites

In October we applied a local search plan to the 20 sites now in the program, and on October 26 we published Spanish versions for 3 communities. Their results will be measured from November.

To be clear
  • The program has 20 sites today: two communities left, and a new one joined on October 7.
  • Before the program nobody reviewed the sites as a whole, so there is no measured “before” for the 21: we measure from the first audit.
  • We didn’t build most of the sites; the program covers them all the same.
  • There is no defensible traffic result yet: there is only one month of data, and the positive signal comes from a single community.
  • We don’t guarantee search rankings, and rental applications are measured in the client’s own systems.
Have a similar process?30 minutes · free
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Sheet 04 of 09 · Real estateUS

One standard for the whole portfolio

Twenty sites from different vendors, reviewed every month against the same standard.

The problem

More than twenty sites built by different vendors, with nobody reviewing them as a whole: the worst failed accessibility at 20 to 44 out of 100.

The solution

A monthly program: one audit standard, fixes by priority, a weekly review and a report per property.

10 daysto bring all 21 sites above 90 out of 100 in accessibility
01 · The impact
21 of 21sites above 90 in accessibility on Sep 11; the worst had started between 20 and 44
97.9average of the 14 sites we audited again in October
200+old URLs that now lead to the new page
02 · How does it work?
THENNo review
  1. 01Each site built by a different vendor
  2. 02Nobody reviews them as a whole
  3. 03Errors surface when someone complains
NOWMonthly program
  1. 01Audit against one standard
  2. 02Fixes by priority
  3. 03Weekly error review
  4. 04Monthly report per property
If a site slips below the standard
  1. Weekly error review and monthly accessibility audit
  2. If a site drops below 90, it is fixed that week
  3. It is logged in that month’s report
On Sep 21 one site scored 89 and was back at 97 the same day

On Oct 7 a new site from another vendor joined the program at 39 points; it ended the day at 90.

03 · Your team’s dashboard

The client doesn’t have to learn a new tool. Each property receives a monthly report under its own brand, and since October 21 the full portfolio appears inside the dashboards leadership already used.

Simplified screen. The counters are from one property; the rows are illustrative and show no names.

04 · How did it unfold?From the brief to all 21 sites above 90: 15 days
  1. Mar 2026We build our first new sites for the group
  2. Aug 27The client names 21 communities for the monthly program
  3. Sep 2–9All 21 sites audited against the same standard
  4. Sep 11All 21 above 90 in accessibility
  5. Oct 2Every old URL redirects; analytics fixed on 10 sites
  6. Oct 8–9Second audit: 14 sites averaging 97.9
  7. Oct 21SEO and accessibility inside the client’s dashboards
05 · How much did it improve?
06 · What it delivers
200+ old URLs redirectedDouble-counting analytics fixed on 10 sitesMonthly report per property
What’s nextLocal search and Spanish sites

In October we applied a local search plan to the 20 sites now in the program, and on October 26 we published Spanish versions for 3 communities. Their results will be measured from November.

To be clear
  • The program has 20 sites today: two communities left, and a new one joined on October 7.
  • Before the program nobody reviewed the sites as a whole, so there is no measured “before” for the 21: we measure from the first audit.
  • We didn’t build most of the sites; the program covers them all the same.
  • There is no defensible traffic result yet: there is only one month of data, and the positive signal comes from a single community.
  • We don’t guarantee search rankings, and rental applications are measured in the client’s own systems.
Have a similar process?30 minutes · free
Next sheet · 05Minutes that write themselves